Privacy policy
PRIVACY POLICY
OVERVIEW
This Privacy Policy explains how Usfera (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit our website, place an order, contact us, or otherwise use our services.
Usfera sells digital products, physical Companion Tools, and institutional licenses. Because customers may browse, purchase, download, or contact us in different ways, the types of information we collect and how we use it can vary depending on how you interact with our store.
By using our website, you acknowledge that your information may be collected, used, and shared as described in this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
We may collect the following categories of personal information:
- contact details, such as your name, email address, billing address, shipping address, and phone number
- order information, such as the products you purchase, transaction details, and payment-related information
- account or inquiry information, such as messages you send through our contact forms, email, or customer support requests
- device and usage information, such as IP address, browser type, device type, approximate location, pages viewed, referring source, and interactions with our website
- marketing and preference information, such as whether you open emails, click links, or interact with promotions or campaigns
We do not directly store full payment card details on our servers. Payment information is processed through third-party payment providers and platforms used to operate our store.
2. HOW WE COLLECT INFORMATION
We collect personal information in several ways:
- directly from you, when you place an order, contact us, subscribe to emails, or submit information through the site
- automatically, through cookies, pixels, analytics tools, and similar technologies used on our website
- from service providers and integrations that support our store operations, such as payment, email, analytics, review, or marketing tools
3. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- provide and operate our website and store
- process and fulfill orders
- deliver digital products and provide access to purchased materials
- coordinate shipping and delivery for physical products
- manage institutional license purchases and related support
- communicate with you about your order, account, or inquiry
- provide customer support
- improve our website, products, and services
- analyze traffic, behavior, and store performance
- detect, prevent, or investigate fraud, abuse, misuse, or security issues
- send marketing communications where permitted or where you have chosen to receive them
- comply with legal obligations and enforce our policies, terms, and license rules
4. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with trusted third parties that help us operate the store, including:
- e-commerce and website infrastructure providers
- payment processors
- shipping, logistics, or fulfillment partners
- email, marketing, and customer communication providers
- analytics and performance measurement providers
- review, customer service, or store functionality providers
- legal, regulatory, or professional advisors when reasonably necessary
We may also disclose information if required by law, to protect our rights, to investigate misuse, or in connection with a business transfer, merger, or restructuring.
We do not sell your personal information in the ordinary sense of selling customer lists for cash.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, tags, and similar technologies to:
- keep the store functioning properly
- remember preferences or session activity
- understand how visitors use the site
- improve website performance
- measure the effectiveness of marketing and traffic sources
Depending on your location, you may be presented with privacy choices or cookie-related controls.
6. DIGITAL PRODUCTS, PHYSICAL PRODUCTS, AND INSTITUTIONAL LICENSES
Because Usfera offers different product types, we may use personal information differently depending on the purchase:
- for digital products, to provide access, delivery, support, and download-related assistance
- for physical products, to process orders, coordinate shipment, and assist with delivery issues
- for institutional licenses, to confirm licensing scope, support implementation-related communication, and manage internal-use access questions
7. EMAILS AND MARKETING
If you subscribe to our emails or otherwise opt in, we may send you updates, offers, product announcements, or store news.
You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.
We may still send non-marketing messages related to purchases, support, legal notices, or important account and service information.
8. DATA RETENTION
We retain personal information for as long as reasonably necessary to:
- provide our services
- fulfill orders
- maintain business and tax records
- resolve disputes
- enforce our agreements
- comply with legal obligations
Retention periods may vary depending on the type of information and the reason it was collected.
9. SECURITY
We take reasonable steps to protect personal information through administrative, technical, and organizational safeguards appropriate to the nature of the information and the store environment.
However, no website, transmission, or storage system can be guaranteed to be completely secure.
10. CHILDREN’S PRIVACY
Usfera products may be used by families, children, schools, clinics, and organizations, but our website is directed to adults making purchasing or implementation decisions.
We do not knowingly collect personal information directly from children through our website without appropriate legal basis or adult involvement.
11. YOUR PRIVACY RIGHTS
Depending on where you live, you may have rights relating to your personal information, which can include the right to request access, correction, deletion, or limitation of certain processing, and the right to withdraw consent where consent is the basis for processing.
If you would like to make a privacy-related request, please contact us through the Contact page on our website.
We may need to verify your identity before responding to certain requests.
12. INTERNATIONAL USE
Our website may be accessed from different countries and regions. By using the site, you understand that your information may be processed in connection with the operation of an online store and service providers that support the store.
13. THIRD-PARTY SERVICES AND LINKS
Our website may include links, integrations, or embedded services provided by third parties. Their privacy practices are governed by their own terms and policies, not this Privacy Policy.
We encourage you to review relevant third-party policies when appropriate.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect operational, legal, or service changes.
The latest version will always be posted on this page.
15. CONTACT
If you have questions about this Privacy Policy or want to submit a privacy-related request, please contact us through the Contact page on our website.